Selling

MY ACTIVE LISTINGS

After signing and completing the listing agreement, this is our plan of action you can expect our team to deliver.

First Week

Enter listing into the MLS system
Create property website: www.
Put up "For Sale" yard sign
Include flyers in property box
Install Lock box (optional)
Schedule time for property pictures
Review showing procedure
Prepare Property Flyer
Syndicate listing to real estate websites
Prepare a property description features & benefits
Calling over 599 neighbors

Second Week

Begin agent-to-agent marketing efforts
Review & Update Status
Hold Scheduled Appointments
Prepare a video online
Facebook Advertising
Continuous calling over 599 neighbors
Follow up calls from buyers seeing the 'For Sale" Sign
Follow up with Agent inquires
Prepare a video to email to the current database
Monitor market conditions
Assist with buyer interim financing if necessary
Contact our buyer leads (from the last 7 days), center of influence, and past clients for their referrals and prospective buyers
Review showing Procedures

Continuous Activity

Show property to potential buyers
Follow up on internet leads
Monitor market conditions
Monitor comparable properties for sale
Monitor foreclosures and short sales
Suggest & advise Market Value Strategies
Continuously calling neighbors
Attend inspection appointments
Representation on all offer presentations to ensure negotiations are at best price and terms
Handle all procedures after contract-acceptance, mortgage, title, and other closings
Coordinate with escrow closing
Assist with closing tax documents for Franchise Tax board Form 593
Attend appraisal appointments
Review showing procedures

What We Do Differently To Sell Your Home

Package Deal: Professional Partnership with Team Burnett. Two Agents for the price of one. Yvette is highly trained in the Tax consequences of buying, selling, and investing in Real Estate in today's changing tax laws. Delroy is highly trained in Real Estate sales, the behaviors of buyers, and negotiating contracts. He is 'boots on the ground' and in the trenches searching for buyers to get your home sold for top dollar and getting dirty every day to ensure the results you are looking for.

We make sure your property stands out above the rest. By creating a lifestyle for a buyer to see themselves in your home through a movie designed and created by our team of professionals. in addition, we also create a website individually designed for your home that only highlights all its features and benefits to potential buyers.

Calling 599 surrounding neighbors to promote your home. The moment your listing goes live, our trained team will initiate a campaign to call your 599 surrounding neighbors in order to prospect buyers who have expressed interest in purchasing in our neighborhood. We ignite your neighbors to tell them the good news that they have an opportunity to find a new neighbor. This approach makes sure we take full advantage of every resource including people in the community who, often times, knows someone looking to move into the area.

300+ Highly trained professionals making 1000 outbound calls proactively matching buyers and sellers. We take a more aggressive approach to getting your home sold quickly. People are moving in from out of state now more than ever. Our highly trained professionals sales team prospects buyers and sellers, not only here in the state of California, but across the country. We like to ensure that if buyers are out there looking to move to our state, we get there first!

Did you know...most agents list homes at a price where the property will NOT sell?!

In fact, over 70% of homes listed today are initially listed as overpriced, meaning that they require one or more price reductions before they sell. For some reason, most agents don't want to admit that little-known secret...the agents typically price home where they will not sell!

You may be asking, "OK...so they priced it too high initially...no big deal...we can always come down." But here is the shocking truth...

Overpriced listing end up selling for less because they sit on the market too long and become stagnant. After weeks and weeks on the market, the "WWWTH Syndrome" kicks in..."What's Wrong With That House".

Here are the actual statistics! Of these overpriced listings that actually end up selling (not including the ones that don't sell at all), they average selling for only 87% of their original asking price and take over 120 days on average to sell!

Homes that are priced right from the beginning, sell for over 97% of list price with an average of only 45 days on the market to sell!*

The TRUTH is that the "Price-It-High, Come-Down-Later Strategy" actually costs you precious equity...2%, 3%, 5% or even more!!!

When your home is initially listed too high, you lose the opportunity to get the premium value for your house...because of this simple, statistical fact : the longer a house spends on the market, they lower the offers it generates.

This happens for TWO primary reasons:

The "WWWTH Syndrome" (see previous) causes buyers to offer less for your property...if they're willing to make an offer at all.
After price reductions, buyers and agents perceive an increased motivation from the sellers so they make lower offers thinking you are now desperate to get an offer. It doesn't matter if it's true or not...their perception costs you.

"...Beware of agents who set the list price on homes at unrealistically high levels simply to get listings. They will tell you what you WANT to hear because they are AFRAID if they tell you the truth up front, they might not get the listing. DO YOU WANT THE TRUTH?"

I will always tell you the truth. And the TRUTH IS, I don't want your listing. I want to help you get WHAT YOU WANT...which is to get your property SOLD in the best amount of time for the BEST PRICE and with the least hassle. If that is what you want, LET'S TALK! Call me today!

-Yvette Geater